What is the main key to the success of a startup that plans to operate in the B2B segment? Competitive product or service? Talented team? Availability of finance? Of course, all this is important. But all this loses meaning if there are no sales.
What do the evolution of the universe and a startup have in common? In 1975, John Gall published a book called Systematics: How Systems Work and Fail. In it, he formulated a law that would later be named after him. Gall's law has gained recognition and application in a variety of disciplines, from organizational management to software development.
In 1980, Robert Metcalfe, the founder of 3Com and one of the inventors of Ethernet technology, noted that the cost of a network is proportional to the square of the number of its users. This law was named after him.
It is widely known that whatever you call a yacht, that’s how it will float. Founders choosing a company name want it to sound cool, be memorable, original, unique, legal, and have positive associations.
The development of generative AI technology has made significant progress in the past few years. Its application in various applications such as image and speech synthesis, text generation and music composition is impressive. However, along with the popular hype, many people are experiencing some anxiety as they think about the future of their jobs. The speed at which generative AI has moved from concept to...
The Internet is replete with messages about technological innovations in the field of marketing. But their appearance does not mean widespread use. The main marketing trends in 2023 are still based on already proven technologies.
Have you ever encountered a sentence in your work career that literally means “do it or get fired”? Those who have experienced it remember all the classic signs of stress, the physiological reaction of the body called “fight or flight.” The fight or flight response occurs in response to perceived danger or threat. It is an automatic response controlled by the sympathetic nervous system that prepares the body to either withstand a threat...
Among the latest trends in the field of organizational management principles, the methodology of a flexible organization or agile methodology occupies a prominent place. It is an approach to project management that emphasizes flexibility, collaboration, and rapid iteration. This methodology originally originated in the field of software development. However, later it began to be successfully applied in other areas. The reasons for the popularity of the methodology are...
Metaverse is a hot term these days. It feels like it's time for those who want to keep up with the times to invest in this area. I'd like to get to the bottom of this - is it too early, too soon, or too late? Metaverse is a term that describes a virtual space created by computer graphics and designed for users to interact with. It could be...
Elon Musk's purchase of the social network Twitter raises many difficult political questions: Is it right for the richest man in the world to own such an important forum for public debate as Twitter? Is his decision to get rid of so many employees within days of acquiring the company fair and legal? There are also strategic questions: Can Twitter make money by moving from...
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