2.2 Business models as a source of new business ideas

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В основу бизнес-идеи может лечь новый продукт или услуга. Но не только. Основное конкурентное преимущество можно сформировать на основе новой бизнес-модели. Бизнес модель — это то, каким образом компания зарабатывает прибыль. Бизнес-модель может базироваться на различных аспектах компании — в частности на том, как она производит продукты, как строит продажи, как устанавливает цены, как продвигает и рекламирует производимый товар или услуги и так далее. Существует множество различных типов бизнес-моделей, и постоянно появляются новые. В данных лекциях описаны несколько интересных бизнес-моделей.

Expected outcomes:

  • Determine to which business model your business idea can be attributed.
  • Determine the most profitable business development strategy.
  • Understand the benefits and key risks associated with various business models.
  • Find new ideas for your business.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 4
  • Quizzes 0
  • Duration 3 days
  • Level all levels
  • Language Russian, English
  • Students 31
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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