Why do you buy Coke and not Pepsi? Why would you be willing to spend $80 on a pair of a certain brand of sneakers? The answer lies in the term competitive advantage. Competitive advantage is a set of unique characteristics of a company and its products that are perceived by the target market as significant and superior to competitors. This is the reason for brand loyalty and the reason why you prefer one or another...
Consumers, in the face of longer life expectancies, rising rates of chronic disease, stress and poor environments, are rethinking how they view factors, products and services that improve their quality of life. Among the nine sectors of the wellness economy, three represent the critical, interconnected environments in which we live: residential and real estate wellness, workplace wellness, and wellness tourism. The remaining six sectors...
What qualities should an entrepreneur have? What character traits are needed to create a business from an idea and make a high profit? Not everyone becomes an entrepreneur. Various studies in the field of entrepreneurship have identified the following entrepreneurial character traits: persistence, patience, persistence desire to take initiative competitive spirit, the desire to get ahead, competitiveness self-confidence and self-confidence a strong need to create something meaningful good health...