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Startup Lab
Ideas for startups
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4.1 Target Market Definition
Curriculum
3 Sections
4 Lessons
Lifetime
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WATCH THE VIDEOS
4
4.1
4.1.1. Target market, its segmentation and prioritization of segments.
16 Minutes
4.2
4.1.2. Research of the target audience
8 Minutes
4.3
4.1.3. Conducting interviews
14 Minutes
4.4
4.1.4. Conducting a survey
13 Minutes
TEST YOUR KNOWLEDGE
3
5.1
4.1.1. Definition of the target audience.
18 Questions
5.2
4.1.2. Key Elements of an Effective Interview
11 Questions
5.3
4.1.3. Key Elements of an Effective Survey
14 Questions
PACTICAL ASSIGNMENTS
3
6.1
4.1.1. Identify the characteristics of the target market consumers
6.2
4.1.2. Creating an interview script
6.3
4.1.3. Calculate the size of the target audience for the survey
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