3.1. Создание новых продуктов


So, you have defined your business hypothesis. This is the basis for development of your future product or service. But how to create a product or service so that, after a long and expensive development period, you would not bring to the market a product your consumers are not interested to us? Prototyping process allows to fine tune your product to the customer preferences before starting the mass production. Prototyping methodology is described in this section.

Expected outcomes:

  • You will become familiar with the process of creating the final product through a series of prototypes.
  • Find out how product development differs from software development.
  • By completing the practical task, you will determine main features of your minimum viable product (MVP)

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 3
  • Quizzes 2
  • Duration 10 days
  • Level all levels
  • Language Russian, English
  • Students 33
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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