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Ideas for startups
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4.3 Economics of attracting and retaining customers
Curriculum
3 Sections
4 Lessons
Lifetime
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WATCH THE VIDEOS
4
2.1
4.3.1. The Economics of Customer Acquisition and Retention. Part I
15 Minutes
2.2
4.3.2. The Economics of Customer Acquisition and Retention. Part II
12 Minutes
2.3
4.3.3. Profit Margin and Customer Relationship Management
16 Minutes
2.4
4.3.4. Demand Forecasting
17 Minutes
TEST YOUR KNOWLEDGE
2
3.1
4.3.1. Economics of customer acquisition and retention
13 Questions
3.2
4.3.2. Demand Forecasting
9 Questions
PACTICAL ASSIGNMENTS
1
4.1
4.3.1. Calculating Customer Lifetime Value (LTV)
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