In this section, you will learn the main marketing tools. Based on this knowledge you ill prepare your promotion and marketing plan.
The section contains the following topics:
- Company's identity and demand generation
- Company name and brand management
- The main elements of digital marketing (SEO, personalization, advertising, promotion in social networks.
- Evaluation of the efficiency of marketing and demand generation campaigns
In your practical assignment you will set up your demand generation and marketing plan, set up its key efficiency indicators. Based on the data in assignment you will be able to monitor the final efficiency of your campaign.
In order to watch lectures and get access to the practical part, you need to purchase the course
- Lectures 9
- Quizzes 5
- Duration 14 дней
- Level all levels
- Language Russian, English
- Students 57
- Assessments Yes
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