Все о дистрибуции

The book “All About Distribution” is the result of the author’s 30 years of personal experience in the field of organizing sales systems. It is a summary of his extensive practical experience. Often the size of operations, complexity, or inconsistencies in the use of distribution channels prevent companies from seeing existing problems. Many of these situations are described in the book. To create an effective distribution system, it is necessary to conduct a detailed analysis of its business model and study the dynamics of the development of real business situations that arise in supply channels, right up to the end consumers of goods and services. It is this experience, which is of particular value, that forms the basis of the ideas presented in this book. All materials in the book have been used at different times for training and advanced training. For many of the participants, English was a second and sometimes third language, so the training was also good practice for them in mastering business and financial terms that people working in sales and marketing understand