Все о дистрибуции

The book "All about distribution" is the result of 30 years of personal experience of the author in the field of sales systems organization. It is a generalization of his extensive practical experience. Often the scale of operations, complexity or presence of contradictions in the use of distribution channels prevent companies from seeing existing problems. Many of such situations are described in the book. To create an effective distribution system, it is necessary to conduct a detailed analysis of its business model and study the dynamics of the development of real business situations arising in the supply channels, up to the end consumers of goods and services. It is this experience, which is of particular value, that forms the basis of the ideas presented in this book. All materials of the book were used at different times for training and advanced training. For many listeners, English was the second, and sometimes the third language, so the training also became good practice for them in mastering business and financial terms understandable to people working in sales and marketing