The art of making effective presentations

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By: Jerry Weissman

TECHNIQUE, STYLE AND STRATEGY FROM AMERICA'S MOST FAMOUS SPEAKING TEACHER

When a company first lists shares on the stock market, its management team develops a presentation with which it sends it to potential investors. They visit about a dozen cities across the country (and sometimes overseas) over the course of two weeks, giving the same speech several times a day, that is, approximately 30-40 times a week. The demands of this presentation and the stakes associated with it are higher than any other presentation any executive will ever give. Presentation style is important in business presentations, but it is equally important when seeking funding for a nonprofit enterprise or when addressing a gathering of members of a professional association, community organization, church, or synagogue. Whenever and wherever you give a speech or give a presentation, you must be successful. You will learn how to do this from the book of Jerry Weissman, the most famous teacher of public speaking in America, who taught it to the leaders of Microsoft, Cisco Systems, Yahoo, Intuit, Netflix and many others.

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