Target market research
Determining the size of the target market using expert assessment.
Defining consumer profiles
Demographic and social portrait of potential consumers.
A survey to formulate and refine the concept of a new product
Collecting opinions from potential consumers regarding new products. Identifying likes and dislikes regarding new products. Determining the likelihood that consumers will be willing to purchase new products.
Identifying the path of potential customers from product information to purchase
Understanding what happens to consumers at different stages of the purchasing process and what their preferences are.
Defining consumer motivation
Determine what moves consumers from information about a product or service to interest? And then, most importantly, what moves them from interest to actual purchase?
Marketing preferences of consumers
Determining where and how consumers of a given product or service search for information about them, what types of media they prefer, and what images, messages, and so on they like. Identifying expectations regarding consumer value of products and services is used to formulate advertising messages.
Surveys to determine optimal pricing.
Finding out the price level for products or services that will maximize sales and profitability.
Customer Loyalty Survey
Identifying factors that contribute to customer retention, including for products or services that require a lengthy and complex decision-making process. This type of survey is particularly relevant for high-end and premium products.
A survey to determine the level of demand for new products
The survey allows us to clarify the dynamics of demand for new products or services.
A survey of consumer habits in using a product or service
The survey aims to understand the situations in which a new product or service is used, including how, when, where and why the product is used.
Survey regarding packaging and delivery of a product or service
Clarifying expectations regarding information, packaging, and delivery method of the product or service
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