{"id":23515,"date":"2020-12-20T21:04:38","date_gmt":"2020-12-20T18:04:38","guid":{"rendered":"https:\/\/s-navigator.com\/?post_type=lp_collection&#038;p=23515"},"modified":"2021-08-26T14:48:24","modified_gmt":"2021-08-26T11:48:24","slug":"demand_management","status":"publish","type":"lp_collection","link":"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/demand_management\/","title":{"rendered":"Demand Generation and Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row wpb_row vc_row-fluid\"><div class=\"wpb_column vc_column_container vc_col-sm-9\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n<div class=\"learn-press-collections lp-archive-courses\" id=\"learn-press-collection-23515\">\n\t\n\n<div id=\"post-23669\" class=\"course-grid-4 lpr_course post-23669 lp_course type-lp_course status-publish has-post-thumbnail hentry course_category-demand_management course\">\n\n\t\n\t\t<div class=\"course-item\">\n\n\t\t\t\n\t\t\t<div class=\"course-thumbnail\"><a class=\"thumb\" href=\"https:\/\/s-navigator.com\/en\/courses\/61_innov_diffusion\/\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/2020\/08\/shutterstock_1296327640-220x220.jpg\" alt=\"4.2. \u0424\u0430\u043a\u0442\u043e\u0440\u044b \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u0438\u044f \u043d\u043e\u0432\u044b\u0445 \u0442\u043e\u0432\u0430\u0440\u043e\u0432\" title=\"shutterstock_1296327640\"  width=\"220\" height=\"220\"><\/a><a class=\"course-readmore\" href=\"https:\/\/s-navigator.com\/en\/courses\/61_innov_diffusion\/\">Read More<\/a><\/div>\n\t\t\t<div class=\"thim-course-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"course-title\"><a href=\"https:\/\/s-navigator.com\/en\/courses\/61_innov_diffusion\/\" rel=\"bookmark\">4.2 Innovation adoption by consumers<\/a><\/h2>\t\t\t\t\t<div class=\"middle\">\n\t\t\t\t\t\t\n<div class=\"course-author\">\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"User Avatar\" class=\"avatar\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg\" width=\"10\" height=\"10\" \/>\t<div class=\"author-contain\">\n\t\t<label itemprop=\"jobTitle\">Teacher<\/label>\n\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t43\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"course-description\">\n\t\t\t\t\t\t<div class=\"thim-excerpt\">The most important factor in developing a communications strategy is the patterns that determine the dynamics and characteristics of disseminating information about new products or services to the target audience. Without understanding...<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"course-meta\">\n\t\t\t\t\t\t\n<div class=\"course-author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n\t<img src='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg' srcset='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg 2x' class='avatar avatar-40 photo' height='40' width='40' decoding='async'\/>\t<div class=\"author-contain\">\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t43\t<\/div>\n<\/div>\n\t\t\t\t\t\t\r\n<div class=\"course-price\">\r\n\t<span class=\"course-item-price\"> <span class=\"price\">&#036;50<\/span> <\/span><\/div>\r\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n<div id=\"post-23269\" class=\"course-grid-4 lpr_course post-23269 lp_course type-lp_course status-publish has-post-thumbnail hentry course_category-demand_management course\">\n\n\t\n\t\t<div class=\"course-item\">\n\n\t\t\t\n\t\t\t<div class=\"course-thumbnail\"><a class=\"thumb\" href=\"https:\/\/s-navigator.com\/en\/courses\/62_client_attraction\/\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/2020\/06\/shutterstock_753575932-220x220.jpg\" alt=\"4.3 \u042d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0430 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432\" title=\"shutterstock_753575932\"  width=\"220\" height=\"220\"><\/a><a class=\"course-readmore\" href=\"https:\/\/s-navigator.com\/en\/courses\/62_client_attraction\/\">Read More<\/a><\/div>\n\t\t\t<div class=\"thim-course-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"course-title\"><a href=\"https:\/\/s-navigator.com\/en\/courses\/62_client_attraction\/\" rel=\"bookmark\">4.3 Economics of attracting and retaining customers<\/a><\/h2>\t\t\t\t\t<div class=\"middle\">\n\t\t\t\t\t\t\n<div class=\"course-author\">\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"User Avatar\" class=\"avatar\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg\" width=\"10\" height=\"10\" \/>\t<div class=\"author-contain\">\n\t\t<label itemprop=\"jobTitle\">Teacher<\/label>\n\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t22\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"course-description\">\n\t\t\t\t\t\t<div class=\"thim-excerpt\">So, you&#039;ve identified your target audience, understand their preferences, and are ready to start developing a marketing and promotion plan. But how much money is reasonable to spend on...<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"course-meta\">\n\t\t\t\t\t\t\n<div class=\"course-author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n\t<img src='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg' srcset='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg 2x' class='avatar avatar-40 photo' height='40' width='40' decoding='async'\/>\t<div class=\"author-contain\">\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t22\t<\/div>\n<\/div>\n\t\t\t\t\t\t\r\n<div class=\"course-price\">\r\n\t<span class=\"course-item-price\"> <span class=\"price\">&#036;50<\/span> <\/span><\/div>\r\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n\n<div id=\"post-23305\" class=\"course-grid-4 lpr_course post-23305 lp_course type-lp_course status-publish has-post-thumbnail hentry course_category-demand_management course\">\n\n\t\n\t\t<div class=\"course-item\">\n\n\t\t\t\n\t\t\t<div class=\"course-thumbnail\"><a class=\"thumb\" href=\"https:\/\/s-navigator.com\/en\/courses\/63_digital_marketing\/\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/2020\/08\/shutterstock_1463886878-220x220.jpg\" alt=\"4.4 \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0438 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0441\u043f\u0440\u043e\u0441\u0430\" title=\"shutterstock_1463886878\"  width=\"220\" height=\"220\"><\/a><a class=\"course-readmore\" href=\"https:\/\/s-navigator.com\/en\/courses\/63_digital_marketing\/\">Read More<\/a><\/div>\n\t\t\t<div class=\"thim-course-content\">\n\t\t\t\t\t\t\t\t<h2 class=\"course-title\"><a href=\"https:\/\/s-navigator.com\/en\/courses\/63_digital_marketing\/\" rel=\"bookmark\">4.4  Marketing and demand generation<\/a><\/h2>\t\t\t\t\t<div class=\"middle\">\n\t\t\t\t\t\t\n<div class=\"course-author\">\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"User Avatar\" class=\"avatar\" src=\"https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg\" width=\"10\" height=\"10\" \/>\t<div class=\"author-contain\">\n\t\t<label itemprop=\"jobTitle\">Teacher<\/label>\n\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t55\t<\/div>\n<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"course-description\">\n\t\t\t\t\t\t<div class=\"thim-excerpt\">In this section, you&#039;ll gain an understanding of the basic marketing tools. This knowledge will help you formulate a plan to promote your products and services. This section presents the following...<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div class=\"course-meta\">\n\t\t\t\t\t\t\n<div class=\"course-author\" itemscope itemtype=\"http:\/\/schema.org\/Person\">\n\t<img src='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg' srcset='https:\/\/s-navigator.com\/wp-content\/uploads\/avatars\/168\/61c43da3beab6-bpthumb.jpg 2x' class='avatar avatar-40 photo' height='40' width='40' decoding='async'\/>\t<div class=\"author-contain\">\n\t\t<div class=\"value\" itemprop=\"name\">\n\t\t\t<a href=\"https:\/\/s-navigator.com\/en\/instructor\/marina\/\"> <span class=\"instructor-display-name\">Marina Tyshchenko<\/span><\/a>\t\t<\/div>\n\t<\/div>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n<div class=\"course-students\">\n\t<label>Students<\/label>\n\t<div class=\"value\"><i class=\"fa fa-group\"><\/i>\n\t\t55\t<\/div>\n<\/div>\n\t\t\t\t\t\t\r\n<div class=\"course-price\">\r\n\t<span class=\"course-item-price\"> <span class=\"price\">&#036;50<\/span> <\/span><\/div>\r\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\n\t\t\n<\/div>\n\n<\/div>\n\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-3\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"thim-widget-heading template-base\"><div class=\"sc_heading   text-left\"><h3 style=\"font-size:19px;\" class=\"title\">Sections<\/h3><span class=\"line\"><\/span><\/div><\/div><div  class=\"vc_wp_custommenu wpb_content_element\"><div class=\"widget widget_nav_menu\"><div class=\"menu-%d1%80%d0%b0%d0%b7%d0%b4%d0%b5%d0%bb%d1%8b-container\"><ul id=\"menu-%d1%80%d0%b0%d0%b7%d0%b4%d0%b5%d0%bb%d1%8b\" class=\"menu\"><li id=\"menu-item-23597\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23597 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/intro\/\" class=\"tc-menu-inner\">INTRODUCTION TO ENTREPRENEURSHIP<\/a><\/li>\n<li id=\"menu-item-23557\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23557 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/create_idea\/\" class=\"tc-menu-inner\">BUSINESS IDEAS GENERATION<\/a><\/li>\n<li id=\"menu-item-23559\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23559 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/innovations\/\" class=\"tc-menu-inner\">INNOVATION MANAGEMENT<\/a><\/li>\n<li id=\"menu-item-23562\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23562 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/pricing\/\" class=\"tc-menu-inner\">PRICING<\/a><\/li>\n<li id=\"menu-item-23561\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23561 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/demand_management\/\" class=\"tc-menu-inner\">DEMAND GENERATION AND MARKETING<\/a><\/li>\n<li id=\"menu-item-28377\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-28377 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-default\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/channel_management\/\" class=\"tc-menu-inner\">SALES CHANNEL MANAGEMENT<\/a><\/li>\n<li id=\"menu-item-23560\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23560 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/startup_creation\/\" class=\"tc-menu-inner\">ORGANIZATIONAL GROWTH AND SCALING<\/a><\/li>\n<li id=\"menu-item-23563\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23563 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/corp_culture\/\" class=\"tc-menu-inner\">CORPORATE CULTURE<\/a><\/li>\n<li id=\"menu-item-23564\" class=\"menu-item menu-item-type-post_type menu-item-object-lp_collection menu-item-23564 tc-menu-item tc-menu-depth-0 tc-menu-align-left tc-menu-layout-column tc-menu-column-hide-title\"><a href=\"https:\/\/s-navigator.com\/en\/\u0440\u0430\u0437\u0434\u0435\u043b\u044b\/invest_terms\/\" class=\"tc-menu-inner\">INVESTMENT TERMS AND CONDITIONS<\/a><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"In this section, you will get an idea of the main marketing tools. This knowledge will allow you to formulate a plan for promoting your products and services. The section presents the following topics: The relationship between a company&#039;s identity and its perception by its target audience. Principles for forming a company name and trademark. The main elements of digital marketing (SEO, personalization, advertising, promotion in social networks. Methods for evaluating the effectiveness of product and service promotion programs. In the practical application, you will be able to plan the performance indicators of your marketing plan and determine its actual effectiveness. In order to watch the lectures and gain access to the practical part, you must purchase the course","protected":false},"featured_media":0,"parent":0,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-23515","lp_collection","type-lp_collection","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_collection\/23515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_collection"}],"about":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/types\/lp_collection"}],"replies":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/comments?post=23515"}],"version-history":[{"count":0,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_collection\/23515\/revisions"}],"wp:attachment":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/media?parent=23515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}