{"id":23305,"date":"2020-08-28T14:13:43","date_gmt":"2020-08-28T11:13:43","guid":{"rendered":"https:\/\/s-navigator.com\/?post_type=lp_course&#038;p=23305"},"modified":"2024-10-08T17:14:47","modified_gmt":"2024-10-08T14:14:47","slug":"63_digital_marketing","status":"publish","type":"lp_course","link":"https:\/\/s-navigator.com\/en\/courses\/63_digital_marketing\/","title":{"rendered":"4.4  Marketing and demand generation"},"content":{"rendered":"<p><b><i>In this section, you will learn the main marketing tools. Based on this knowledge you ill prepare your promotion and marketing plan.<\/i><\/b><\/p>\n<p><strong>The section contains the following topics:<\/strong><\/p>\n<ul>\n<li>Company's identity and demand generation<\/li>\n<li>Company name and brand management<\/li>\n<li>The main elements of digital marketing (SEO, personalization, advertising, promotion in social networks.<\/li>\n<li>Evaluation of the efficiency of marketing and demand generation campaigns<\/li>\n<\/ul>\n<p><strong>In your practical assignment you will set up your demand generation and marketing plan, set up its key efficiency indicators. Based on the data in assignment you will be able to monitor the final efficiency of your campaign.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>In order to watch lectures and get access to the practical part, you need to purchase the course<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>In this section, you will get an idea of the main marketing tools. This knowledge will allow you to formulate a plan for promoting your products and services. The section presents the following topics: The relationship between a company&#039;s identity and its perception by its target audience. Principles for forming a company name and trademark. The main elements of digital marketing (SEO, personalization, advertising, promotion in social networks. Methods for evaluating the effectiveness of product and service promotion programs. In the practical application, you will be able to plan the performance indicators of your marketing plan and determine its actual effectiveness. In order to watch the lectures and gain access to the practical part, you must purchase the course<\/p>","protected":false},"author":168,"featured_media":23339,"comment_status":"open","ping_status":"closed","template":"","course_category":[182],"course_tag":[],"class_list":["post-23305","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-demand_management","course"],"acf":[],"_links":{"self":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course\/23305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/comments?post=23305"}],"version-history":[{"count":0,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course\/23305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/media\/23339"}],"wp:attachment":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/media?parent=23305"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/course_category?post=23305"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/course_tag?post=23305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}