{"id":23652,"date":"2020-07-29T19:35:07","date_gmt":"2020-07-29T16:35:07","guid":{"rendered":"https:\/\/s-navigator.com\/?post_type=lp_course&#038;p=23652"},"modified":"2024-10-08T17:15:15","modified_gmt":"2024-10-08T14:15:15","slug":"53_sales_strategy","status":"publish","type":"lp_course","link":"https:\/\/s-navigator.com\/en\/courses\/53_sales_strategy\/","title":{"rendered":"5.1. Sales channel management"},"content":{"rendered":"<p><em><strong>For the product to reach its target audience and its market share grows, the startup must create a distribution system. In this section, we will talk about sales strategy, sales channel, and sales partners.\u00a0<\/strong><\/em><em><strong>You will learn what sales channels exist, what advantages and disadvantages they have, how to properly build a sales system and how much it can cost.<\/strong><\/em><\/p>\n<p><strong>Expected outcomes:<\/strong><\/p>\n<ul>\n<li>You will get a clear understanding of direct sales model and multi-level distribution through partner network<\/li>\n<li>You will calculate the share of costs associated with the sales channel in the price of your products.<\/li>\n<li>You will define the sales development strategy for your business.<\/li>\n<\/ul>\n<p><strong>In order to watch lectures and get access to the practical part, you need to purchase the course<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Introduction to Entrepreneurship. Product development and market assessment<\/p>","protected":false},"author":168,"featured_media":23664,"comment_status":"open","ping_status":"closed","template":"","course_category":[206],"course_tag":[],"class_list":["post-23652","lp_course","type-lp_course","status-publish","has-post-thumbnail","hentry","course_category-206","course"],"acf":[],"_links":{"self":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course\/23652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course"}],"about":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/types\/lp_course"}],"author":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/users\/168"}],"replies":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/comments?post=23652"}],"version-history":[{"count":0,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/lp_course\/23652\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/media\/23664"}],"wp:attachment":[{"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/media?parent=23652"}],"wp:term":[{"taxonomy":"course_category","embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/course_category?post=23652"},{"taxonomy":"course_tag","embeddable":true,"href":"https:\/\/s-navigator.com\/en\/wp-json\/wp\/v2\/course_tag?post=23652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}