Among the latest trends in the field of organizational management principles, the methodology of a flexible organization or agile methodology occupies a prominent place. It is an approach to project management that emphasizes flexibility, collaboration, and rapid iteration. This methodology originally originated in the field of software development. However, later it began to be successfully applied in other areas. The reasons for the popularity of the methodology are...
Metaverse is a hot term these days. It feels like it's time for those who want to keep up with the times to invest in this area. I'd like to get to the bottom of this - is it too early, too soon, or too late? Metaverse is a term that describes a virtual space created by computer graphics and designed for users to interact with. It could be...
After the overall decline in retail sales in 2020 and 2021 caused by the pandemic, much hope was placed on 2022 returning to something close to pre-pandemic normality. But due to the unstable geopolitical situation and the sharp rise in the cost of living, new challenges have been added to the problems caused by the pandemic. In 2022, rising costs of living impacted consumer demand, especially in the second half...
Digitizing smells is a complex process, but innovative technologies have made significant progress in this area. In 2023, such innovations could appear in industries such as food, retail, healthcare, and many others. Creating smell in the digital world is a very difficult task. Light and sound can be easily measured with sensors and reproduced mechanically. Smells are much more difficult to encode and...
Elon Musk's purchase of the social network Twitter raises many difficult political questions: Is it right for the richest man in the world to own such an important forum for public debate as Twitter? Is his decision to get rid of so many employees within days of acquiring the company fair and legal? There are also strategic questions: Can Twitter make money by moving from...
At the beginning of a new year, we always want to look into the future and find out what awaits us. The Internet is full of forecasts and it is very important to be able to evaluate their reliability and effectiveness. In 2007, the Harvard Business Review published an article by Paul Saffo in which he shared his views on effective forecasting. Despite the fact that quite a lot has passed since then...
Christmas and New Year are holidays that are celebrated all over the world. People use this season to take a vacation, spend time with their loved ones, travel, and generally have fun. While most people want to relax and have fun, some see this period as a great opportunity to earn money and start their own small seasonal business. Many services and products...
The workday is over, you leave the office, get into your car, specify the route, lean back on a comfortable sofa, press a few buttons on the panel and, lo and behold, your car turns into a multimedia cinema. Light flows down the interior surfaces like a waterfall. Speakers reproduce surround sound. Augmented reality glasses immerse you in a fascinating virtual world. This exciting concept is the basis for what...
Despite their superficial differences, the business models of leading technology companies rest on the same shaky foundations.
]You can try to predict the future, or you can create it. What technologies could change the game over the next 10 to 20 years? Some, like brain-computer interfaces and cellular coding, could lead to entirely new treatments for diseases. Personal data management and decentralized commerce aim to put power back in the hands of consumers and sellers, while AI auditing systems and authentication...
Hair, makeup, and skincare: for billions of people around the world, beauty products and services are an important part of how they look for themselves and others. The beauty industry’s slogans “Because you’re worth it!” and “Making life more beautiful” promise to improve not only people’s appearance, but also their lives. As in many other industries, the pandemic has changed...
Why do you buy Coke and not Pepsi? Why would you be willing to spend $80 on a pair of a certain brand of sneakers? The answer lies in the term competitive advantage. Competitive advantage is a set of unique characteristics of a company and its products that are perceived by the target market as significant and superior to competitors. This is the reason for brand loyalty and the reason why you prefer one or another...