3.2 Effective pricing
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You are working on your business plan and you need to decide at what price you will offer your product or service. At what point is the coveted...

You are working on your business plan and need to decide at what price you will offer your product or service. At what point is the cherished price level that will allow you to quickly increase sales and maximize profits? How to determine the optimal price, where is its upper and lower limits, and what can be done to make your consumers ready to buy goods at high prices? How to form an effective pricing policy? In this section you will find the answers to these questions. It presents: The concept of pricing based on target costs. Principles of forming effective prices. The role of the distribution channel in determining the price level and sales profitability. Types of pricing strategy. […]