3.2 Принципы формирования эффективной цены


You are working on your business plan and you need to decide how to price your products or service. Where is the sweet price point that will allow you to quickly increase your sales and maximize profits? How to determine that price, where is its upper and lower limits? How you should present your price to ensure that your consumers are ready to buy your products at higher prices? How to create an effective pricing strategy?

In this section you will find answers to these questions. You will learn::

  • Pricing based on target costs.
  • Effective pricing rules
  • The role of the distribution channel in defining the price level and profitability of sales.
  • Types of pricing strategies
  • Psychological factors of pricing

The practical exercise will help you to determine your target costs based on a competitive price and will allow you to evaluate potential profitability of your project.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 2
  • Quizzes 2
  • Duration 5 days
  • Level all levels
  • Language Russian, English
  • Students 42
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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