You are working on your business plan and you need to decide how to price your products or service. Where is the sweet price point that will allow you to quickly increase your sales and maximize profits? How to determine that price, where is its upper and lower limits? How you should present your price to ensure that your consumers are ready to buy your products at higher prices? How to create an effective pricing strategy?
In this section you will find answers to these questions. You will learn::
- Pricing based on target costs.
- Effective pricing rules
- The role of the distribution channel in defining the price level and profitability of sales.
- Types of pricing strategies
- Psychological factors of pricing
The practical exercise will help you to determine your target costs based on a competitive price and will allow you to evaluate potential profitability of your project.
In order to watch lectures and get access to the practical part, you need to purchase the course
- Lectures 2
- Quizzes 2
- Duration 5 days
- Level all levels
- Language Russian, English
- Students 42
- Assessments Yes
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