2.1 Search and creation of new ideas for business


When you consider starting your own business, you usually already have some business idea in mind. Have you ever wondered how good is this idea and why exactly it seems to you to be promising? New products and services arise on the basis of various socio-economic processes. Being able to offer consumers an innovation that they will appreciate and be willing to use is the best way to succeed.

But where and how to find such ideas? How to understand which of them is the most promising? What evaluation criteria should be applied? All this you can understand from the lectures included in this section. 

Expected outcome:

  • If you already have an idea for a business, you will be able to evaluate how it fits the existing demand.
  • If you don't have a business idea yet, these lectures will explain you how to find it.
  • You will be able to determine the criteria for evaluating your business idea and assess the prospects for their success

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 3
  • Quizzes 2
  • Duration 5 days
  • Level all levels
  • Language Russian, English
  • Students 31
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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