1.3.1 Technology development, innovation and start-up dynamics


How to find out what external factors determine the potential growth rate of your business and what competitive advantages you should develop to build your startup? Theories of cycles of technological and innovative development will help you to answer these questions.

This lecture introduces three main concepts:

  • Kondratieff cycles
  • S-curve concept
  • Gartner Technology Hype Concept

Expected outcomes:

  • You will be able to position your enterprise against the three listed cycles.
  • You will determine what growth rates are potentially your startup can demonstrate.
  • You will understand which competitive advantages you need to develop for success of your startup.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 1
  • Quizzes 1
  • Duration 3 days
  • Level all levels
  • Language Russian, English
  • Students 45
  • Assessments Yes
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Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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