4.4 Marketing and demand generation

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$50

In this section, you will learn the main marketing tools. Based on this knowledge you ill prepare your promotion and marketing plan.

The section contains the following topics:

Company's identity and demand generation
Company name and brand management
The main elements of digital marketing (SEO, personalization, advertising, promotion in social networks.
Evaluation of the efficiency of marketing and demand generation campaigns

In your practical assignment you will set up your demand generation and marketing plan, set up its key efficiency indicators. Based on the data in assignment you will be able to monitor the final efficiency of your campaign.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

Lectures 9
Quizzes 5
Duration 14 days
Level all levels
Language Russian, English
Students 55
Assessments Yes

Marina Tyshchenko

Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics