So, you have identified your target audience, you know their preferences, and you are ready to start drawing up a marketing and promotion plan. But how much money is worth spending on attracting customers? What marketing budget would be reasonable?
The answer to this question is given in the lectures of this section. Calculating the profit that a client brings to a company on average over the entire period of its existence, or the lifetime value of a client — Life Time Value (LTV) — is an indicator that determines the order and boundaries of the marketing budget.
Expected outcome:
- You will learn the concept of the customer Live Time Value
- You will learn how to calculate LTV
- You will learn about demand forecasting techniques.
- In a practical assignment, you will calculate three LTV options for your project and determine the scope of your budget for customer acquisition.
In order to watch lectures and get access to the practical part, you need to purchase the course
Course Features
- Lectures 4
- Quizzes 2
- Duration 7 days
- Level all levels
- Language Russian, English
- Students 22
- Assessments Yes
Curriculum
- 3 Sections
- 4 Lessons
- Lifetime
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- WATCH THE VIDEOS4
- TEST YOUR KNOWLEDGE2
- PACTICAL ASSIGNMENTS1
English 
Русский