6.1. Рост и типы стратегии развития бизнеса


The growth of a startup depends on two main factors: on the dynamics of demand for its product or service, and on how successfully the startup will compete with other companies winning new customers.

In this section, you will see how these factors work and will determine the demand dynamics for your products or services. You will learn what types of competitive strategies exist and which is the best for your startup..

Expected outcomes:

  • You will define the main dependencies and type of growth your startup may demonstrate.
  • You will define possible growth scenarios for your client base.
  • You will define your competitive environment and define your competitive strategy
  • You will describe your competitive environment and define your competitive strategy

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 4
  • Quizzes 3
  • Duration 6 days
  • Level all levels
  • Language Russian, English
  • Students 36
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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