5.1. Управление каналом продаж


For the product to reach its target audience and its market share grows, the startup must create a distribution system. In this section, we will talk about sales strategy, sales channel, and sales partners. You will learn what sales channels exist, what advantages and disadvantages they have, how to properly build a sales system and how much it can cost.

Expected outcomes:

  • You will get a clear understanding of direct sales model and multi-level distribution through partner network
  • You will calculate the share of costs associated with the sales channel in the price of your products.
  • You will define the sales development strategy for your business.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 1
  • Quizzes 1
  • Duration 5 days
  • Level all levels
  • Language Russian, English
  • Students 42
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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