The patterns of adoption of innovative products and services by potential consumers is one of the most important factors defining effective communication and marketing strategy. It is impossible to plan an effective marketing and demand generation plan without taking into consideration of this process.
Innovators, early adopters, late adopters, early and late majority - are specific target audience groups that dominate at specific stages of product adoption cycle. It is critical to be aware that your target audience is limited by the specific stage of adoption and has very peculiar characteristics of size, preferences and fears.
In this section, you will get acquainted with the characteristics of the target audience at each stage of the product innovation life cycle and will be able to determine the appropriate communication strategy for your project.
- You will gain a general knowledge of systems theory necessary to describe processes in the field of dissemination of information in social systems.
- You will learn the specifics of the target audience for different stages of the product life cycle.
- You will take the first step towards putting together your promotion and marketing plan in you practical assignment.
In order to watch lectures and get access to the practical part, you need to purchase the course
- Lectures 3
- Quizzes 3
- Duration 7 days
- Level all levels
- Language Russian, English
- Students 43
- Assessments Yes
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