More often than not the founders focus on their customers, their products, prices and costs, but forget that they have another key asset to manage - it is company employees and corporate culture. The corporate culture is always there from the first days of the startup. However the founders often fail to recognise it.
Corporate culture is an important aspect of any organization, including startups, as it shapes the way employees work, interact with each other and with customers, and make decisions.
Corporate culture plays a crucial role in how the startup evolves. It defines how it attracts and retains employees; it helps to align goals, values, and work ethics; it influences decision-making process; differentiates the company and can be a strong competitive factor.
Corporate culture plays a vital role in the success of a startup and should not be overlooked. It helps to establish a foundation for growth and sustainability and can set the tone for the future of the company.
In this section, you will be introduced to the basic concepts of corporate culture:
- You will be able to determine which type of corporate culture suits your business best.
- You will learn what determines the performance of an organization.
- You will take the first step towards creation of the corporate culture of your startup.
In order to watch lectures and get access to the practical part, you need to purchase the course
Course Features
- Lectures 3
- Quizzes 1
- Duration 2 days
- Level all levels
- Language Russian, English
- Students 26
- Assessments Yes
English 
Русский