2.3 Generating new business ideas

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If you have listened to the previous lectures and done your homework, then you already have a few ideas. Now your main task is to determine which of these ideas is the most promising and has the highest value.  The answer to this question is also important for the success of your negotiations with potential partners and investors, during which you will be expected to present your business project with a reasonable basis.

So what makes an idea the most promising? We talk about this in this lecture.

Expected outcomes:

  • You will learn how to describe your business idea in a comprehensive way.
  • You will be able to determine the main criteria for evaluating the value of a business idea
  • As part of the practical assignment, you will describe your idea, including the main indicators of its effectiveness

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 2
  • Quizzes 2
  • Duration 3 days
  • Level all levels
  • Language Russian, English
  • Students 18
  • Assessments Yes
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Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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