2.4 Tournament approach to the creation and evaluation of new business ideas


So, you have several business ideas, but you are not sure that you have taken into account all the possibilities and you do not know which of them are capable of making your business successful and what other alternatives there may be.

How to decide which ideas are worth pursuing? How do you make sure you've considered all the options and picked the best one?

The best way is to run the idea tournament. You can work on this task on your own or invite a team for brainstorming. This lecture describes the methodology of the idea tournament.

Expected outcome:

  • You will learn how to make a comprehensive assessment of business ideas.
  • In the practical task, you will be able to compare three business ideas. 

If you need to organize an individual idea tournament, please contact us.

In order to watch lectures and get access to the practical part, you need to purchase the course

Course Features

  • Lectures 1
  • Quizzes 0
  • Duration 5 days
  • Level all levels
  • Language Russian, English
  • Students 38
  • Assessments Yes
Founder of Startup Navigator. Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies. She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century” Has a PhD in Economics

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