Marina Tyshchenko
Founder of Startup Navigator.
Held various management positions in international American and European companies, including Hewlett Packard, Oracle, Philips Lighting. Has experience in management during periods of acquisitions, mergers and divisions of companies.
Founded the publishing house "Aquamarine Book". As a publisher, translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including "What Would Google Do", "It's Normal to Be a Boss", "All About Distribution", "Business Leader's Health. How to Get to the Top and Stay There", "Adventures of an IT Leader", "Myths about Management", "Dot.Cloud: Cloud Computing - a Business Platform for the 21st Century"
She holds a PhD in Economics and defended her dissertation on the topic “Comparative Analysis of the Innovation Strategy of American and Japanese Industrial Companies.”
1.1 The main character traits and competencies of a successful entrepreneurIntroduction to Entrepreneurship. Product development and market assessment
Free
1.2 Types of startups and their featuresIntroduction to Entrepreneurship. Product development and market assessment
Free
1.3.1 Technology development, innovation and start-up dynamicsIntroduction to Entrepreneurship. Product development and market assessment
Free
1.4. Risks and uncertainty in the startup economyIntroduction to Entrepreneurship. Product development and market assessment
Free
2.1 Search and creation of new ideas for businessIntroduction to Entrepreneurship. Product development and market assessment
$50
2.2 Business models as a source of new business ideasIntroduction to Entrepreneurship. Product development and market assessment
$50
2.3 Generating new business ideasIntroduction to Entrepreneurship. Product development and market assessment
$50
2.4 Tournament approach to the creation and evaluation of new business ideasIntroduction to Entrepreneurship. Product development and market assessment
$50
3.1 Creation of new productsIntroduction to Entrepreneurship. Product development and market assessment
$70
3.2 Effective pricingYou are working on your business plan and you need to decide at what price you will offer...
$80
3.3 Startup Key Performance IndicatorsIn the previous section, you were introduced to the concept of a business hypothesis and may have already formulated a hypothesis for your...
$70
3.4 Startup planning and risk mitigationIntroduction to Entrepreneurship. Product development and market assessment
$50
4.1 Target Market DefinitionIntroduction to Entrepreneurship. Product development and market assessment
$50
4.2 Innovation adoption by consumersThe most important factor in the formation of a communication strategy are the patterns that determine the dynamics and characteristics of the dissemination of information about...
$50
4.3 Economics of attracting and retaining customersSo, you've identified your target audience, you know their preferences, and you're ready to start planning...
$50
4.4 Marketing and demand generationIn this section, you will gain an understanding of the main marketing tools. This knowledge will allow you to formulate a plan...
$50
5.1. Sales channel managementIntroduction to Entrepreneurship. Product development and market assessment
$80
6.1. Growth and types of business development strategiesIntroduction to Entrepreneurship. Product development and market assessment
$70
7.1. Organisational growth and scalingIntroduction to Entrepreneurship. Product development and market assessment
$30
8.1 Corporate culture and startup performanceVery often, beginning entrepreneurs are focused on clients, their products, prices and costs,...
$50
8.2. Founders' role. Distribution of shares in a startupThe people who make up a startup's founding team play a critical role in its success or failure. ...
$50- 8.3 Building a high performance team.
The principles by which you organize your employees will certainly influence the effectiveness of your company....
$50 
8.4 Outsourcing and professional servicesIn the process of forming a company, its managers sooner or later face the question of whether everything is necessary...
$30
9.1. Startup valuation and investment terms and conditionsYour startup is developing successfully, you see broad prospects for the future. And to move forward quickly...
$400
English 
Русский