
Marina Tyshchenko
Founder of Startup Navigator.
Held various management positions in international American and European companies, including Hewlett Packard, Oracle, Philips Lighting. Has experience in management during periods of acquisitions, mergers and divisions of companies.
Founded the publishing house "Aquamarine Book". As a publisher, translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including "What Would Google Do", "It's Normal to Be a Boss", "All About Distribution", "Business Leader's Health. How to Get to the Top and Stay There", "Adventures of an IT Leader", "Myths about Management", "Dot.Cloud: Cloud Computing - a Business Platform for the 21st Century"
She holds a PhD in Economics and defended her dissertation on the topic “Comparative Analysis of the Innovation Strategy of American and Japanese Industrial Companies.”
1.1 The main character traits and competencies of a successful entrepreneur
INTRODUCTION TO ENTREPRENEURSHIPIntroduction to Entrepreneurship. Product development and market assessment
Free1.2 Types of startups and their features
INTRODUCTION TO ENTREPRENEURSHIPIntroduction to Entrepreneurship. Product development and market assessment
Free1.3.1 Technology development, innovation and start-up dynamics
INTRODUCTION TO ENTREPRENEURSHIPIntroduction to Entrepreneurship. Product development and market assessment
Free1.4. Risks and uncertainty in the startup economy
INTRODUCTION TO ENTREPRENEURSHIPIntroduction to Entrepreneurship. Product development and market assessment
Free2.1 Search and creation of new ideas for business
BUSINESS IDEAS GENERATIONIntroduction to Entrepreneurship. Product development and market assessment
$502.2 Business models as a source of new business ideas
BUSINESS IDEAS GENERATIONIntroduction to Entrepreneurship. Product development and market assessment
$502.3 Generating new business ideas
BUSINESS IDEAS GENERATIONIntroduction to Entrepreneurship. Product development and market assessment
$502.4 Tournament approach to the creation and evaluation of new business ideas
BUSINESS IDEAS GENERATIONIntroduction to Entrepreneurship. Product development and market assessment
$503.1 Creation of new products
INNOVATION MANAGEMENTIntroduction to Entrepreneurship. Product development and market assessment
$703.2 Effective pricing
PRICINGYou are working on your business plan and you need to decide at what price you will offer...
$803.3 Startup Key Performance Indicators
INNOVATION MANAGEMENTIn the previous section, you were introduced to the concept of a business hypothesis and may have already formulated a hypothesis for your...
$703.4 Startup planning and risk mitigation
INNOVATION MANAGEMENTIntroduction to Entrepreneurship. Product development and market assessment
$504.1 Target Market Definition
INNOVATION MANAGEMENTIntroduction to Entrepreneurship. Product development and market assessment
$504.2 Innovation adoption by consumers
DEMAND GENERATION AND MARKETINGThe most important factor in the formation of a communication strategy are the patterns that determine the dynamics and characteristics of the dissemination of information about...
$504.3 Economics of attracting and retaining customers
DEMAND GENERATION AND MARKETINGSo, you've identified your target audience, you know their preferences, and you're ready to start planning...
$504.4 Marketing and demand generation
DEMAND GENERATION AND MARKETINGIn this section, you will gain an understanding of the main marketing tools. This knowledge will allow you to formulate a plan...
$505.1. Sales channel management
SALES CHANNEL MANAGEMENTIntroduction to Entrepreneurship. Product development and market assessment
$806.1. Growth and types of business development strategies
ORGANIZATIONAL GROWTH AND SCALINGIntroduction to Entrepreneurship. Product development and market assessment
$707.1. Organisational growth and scaling
ORGANIZATIONAL GROWTH AND SCALINGIntroduction to Entrepreneurship. Product development and market assessment
$308.1 Corporate culture and startup performance
CORPORATE CULTUREVery often, beginning entrepreneurs are focused on clients, their products, prices and costs,...
$508.2. Founders' role. Distribution of shares in a startup
CORPORATE CULTUREThe people who make up a startup's founding team play a critical role in its success or failure. ...
$508.3 Building a high performance team.
CORPORATE CULTUREThe principles by which you organize your employees will certainly influence the effectiveness of your company....
$508.4 Outsourcing and professional services
CORPORATE CULTUREIn the process of forming a company, its managers sooner or later face the question of whether everything is necessary...
$309.1. Startup valuation and investment terms and conditions
INVESTMENT TERMS AND CONDITIONSYour startup is developing successfully, you see broad prospects for the future. And to move forward quickly...
$400