Marina Tyshchenko
Founder of Startup Navigator.
Marina has held various management positions in international US and European companies, including Hewlett Packard, Oracle, Philips Lighting. She has experience in leadership during periods of acquisitions, mergers and divisions of companies.
She founded the Aquamarine Book publishing house. As a publisher, she translated into Russian and released a number of bestsellers in the field of business, high technology and psychology in the period 2008-2011, including “What would Google do”, “Being a boss is normal”, “All about distribution”, “Health of a business leader. How to get to the top and stay there”, “Adventures of an IT leader”, “Management myths”, “Dot.Cloud: cloud computing – a business platform of the 21st century”
Has a PhD in Economics
24 Courses
43 Students
1.1 The main character traits and competencies of a successful entrepreneur
1 Lesson4 Students1.2 Types of startups and their features
4 Lessons6 Students1.3.1 Technology development, innovation and start-up dynamics
1 Lesson2 Students1.4. Risks and uncertainty in the startup economy
3 Lessons11 Students2.1 Search and creation of new ideas for business
3 Lessons4 Students2.2 Business models as a source of new business ideas
4 Lessons3 Students2.3 Generating new business ideas
2 Lessons4 Students2.4 Tournament approach to the creation and evaluation of new business ideas
1 Lesson3 Students3.1 Creation of new products
3 Lessons4 Students- $80
3.2 Effective pricing
2 Lessons4 Students 3.3 Startup Key Performance Indicators
2 Lessons3 Students3.4 Startup planning and risk mitigation
7 Lessons6 Students4.1 Target Market Definition
4 Lessons7 Students4.2 Innovation adoption by consumers
3 Lessons5 Students4.3 Economics of attracting and retaining customers
4 Lessons5 Students4.4 Marketing and demand generation
9 Lessons5 Students5.1. Sales channel management
1 Lesson5 Students6.1. Growth and types of business development strategies
4 Lessons4 Students7.1. Organisational growth and scaling
2 Lessons3 Students8.1 Corporate culture and startup performance
3 Lessons2 Students8.2. Founders' role. Distribution of shares in a startup
4 Lessons3 Students8.3 Building a high performance team.
3 Lessons3 Students8.4 Outsourcing and professional services
4 Lessons4 Students9.1. Startup valuation and investment terms and conditions
4 Lessons3 Students